Insights & Ideas
Insights & Ideas
Insights & Ideas
Insights & Ideas

LTV LAB

We buy from real DTC brands, experience their full journey, break down everything we experienced as real customers, and reveal what would have actually driven us to place another order.

We buy from real DTC brands,

experience their full journey,

break down everything we

experienced as real customers,

and reveal what would have

actually driven us to place another order.

We buy from real DTC brands, experience their full journey,

break down everything we experienced as real customers,

and reveal what would have actually driven us to place another order.

We buy from real DTC brands,

experience their full journey,

break down everything we

experienced as real customers,

and reveal what would have

actually driven us to place another order.

EXPLORE RECENT EPISODES

EXPLORE RECENT EPISODES

EXPLORE RECENT EPISODES

EXPLORE RECENT EPISODES

LTV Lab: We Bought from DOSE

We spent 30+ days with Dose Juice, from quiz-driven ordering and first taste to follow-up campaigns. Here’s our full journey, the strategic wins, and the gaps every food & beverage brand must close to boost retention.

LTV LAB: We Bought from FIREBELLY TEA.

We bought from Firebelly Tea and documented every touchpoint from pre-purchase all the way to product use. Here’s how their gamified funnel, solid product, and missteps with education and cross-sell shaped a real-world customer journey.

LTV Lab: We Bought From ARRAE

We tested Arrae supplements and tracked every step of the post-purchase journey. Here’s what actually happened, why we didn't buy again, and what every DTC supplement brand should be doing to build loyalty and sell subscriptions.

LTV Lab: We Bought from KITSCH

We bought directly from Kitsch, tracked every campaign, and reviewed the entire customer experience from pop-up signup to post-purchase emails. Here’s what stood out, what missed, and actionable takeaways for any brand aiming to improve retention.

LTV Lab: We Bought From BLUME

Strong Branding, Retention Gaps, and Lessons for Subscription Brands

LTV Lab: We Bought From FENTY BEAUTY.

We placed an order from Fenty Beauty, tracked every message and touchpoint, and put their 30-day retention strategy to the test. Here’s what shined, what fell short, and what brands can learn for building repeat customers.

LTV Lab: We Bought From PROSE

We ordered from Prose and tracked every moment from first click to last email. id their personalization justify the premium price, and could their retention win us back?

LTV Lab: We Bought from OPEN FARM.

We placed an order from Open Farm and dissected every touchpoint from pre-purchase to post-purchase. Here’s what worked, what missed the mark, and what you can steal for your own brand.

LTV Lab: We Bought From MidDay Squares, Smart Sweets, Sweet Sixteen, and YVR Cookie

The Dispatch strategy team breaks down the customer journeys of 4 Sweet Treat Brands

LTV Lab: We Bought from DOSE

We spent 30+ days with Dose Juice, from quiz-driven ordering and first taste to follow-up campaigns. Here’s our full journey, the strategic wins, and the gaps every food & beverage brand must close to boost retention.

LTV LAB: We Bought from FIREBELLY TEA.

We bought from Firebelly Tea and documented every touchpoint from pre-purchase all the way to product use. Here’s how their gamified funnel, solid product, and missteps with education and cross-sell shaped a real-world customer journey.

LTV Lab: We Bought From ARRAE

We tested Arrae supplements and tracked every step of the post-purchase journey. Here’s what actually happened, why we didn't buy again, and what every DTC supplement brand should be doing to build loyalty and sell subscriptions.

LTV Lab: We Bought from KITSCH

We bought directly from Kitsch, tracked every campaign, and reviewed the entire customer experience from pop-up signup to post-purchase emails. Here’s what stood out, what missed, and actionable takeaways for any brand aiming to improve retention.

LTV Lab: We Bought From BLUME

Strong Branding, Retention Gaps, and Lessons for Subscription Brands

LTV Lab: We Bought From FENTY BEAUTY.

We placed an order from Fenty Beauty, tracked every message and touchpoint, and put their 30-day retention strategy to the test. Here’s what shined, what fell short, and what brands can learn for building repeat customers.

LTV Lab: We Bought From PROSE

We ordered from Prose and tracked every moment from first click to last email. id their personalization justify the premium price, and could their retention win us back?

LTV Lab: We Bought from OPEN FARM.

We placed an order from Open Farm and dissected every touchpoint from pre-purchase to post-purchase. Here’s what worked, what missed the mark, and what you can steal for your own brand.

LTV Lab: We Bought From MidDay Squares, Smart Sweets, Sweet Sixteen, and YVR Cookie

The Dispatch strategy team breaks down the customer journeys of 4 Sweet Treat Brands

LTV Lab: We Bought from DOSE

We spent 30+ days with Dose Juice, from quiz-driven ordering and first taste to follow-up campaigns. Here’s our full journey, the strategic wins, and the gaps every food & beverage brand must close to boost retention.

LTV LAB: We Bought from FIREBELLY TEA.

We bought from Firebelly Tea and documented every touchpoint from pre-purchase all the way to product use. Here’s how their gamified funnel, solid product, and missteps with education and cross-sell shaped a real-world customer journey.

LTV Lab: We Bought From ARRAE

We tested Arrae supplements and tracked every step of the post-purchase journey. Here’s what actually happened, why we didn't buy again, and what every DTC supplement brand should be doing to build loyalty and sell subscriptions.

LTV Lab: We Bought from KITSCH

We bought directly from Kitsch, tracked every campaign, and reviewed the entire customer experience from pop-up signup to post-purchase emails. Here’s what stood out, what missed, and actionable takeaways for any brand aiming to improve retention.

LTV Lab: We Bought From BLUME

Strong Branding, Retention Gaps, and Lessons for Subscription Brands

LTV Lab: We Bought From FENTY BEAUTY.

We placed an order from Fenty Beauty, tracked every message and touchpoint, and put their 30-day retention strategy to the test. Here’s what shined, what fell short, and what brands can learn for building repeat customers.

LTV Lab: We Bought From PROSE

We ordered from Prose and tracked every moment from first click to last email. id their personalization justify the premium price, and could their retention win us back?

LTV Lab: We Bought from OPEN FARM.

We placed an order from Open Farm and dissected every touchpoint from pre-purchase to post-purchase. Here’s what worked, what missed the mark, and what you can steal for your own brand.

LTV Lab: We Bought From MidDay Squares, Smart Sweets, Sweet Sixteen, and YVR Cookie

The Dispatch strategy team breaks down the customer journeys of 4 Sweet Treat Brands

LTV Lab: We Bought from DOSE

We spent 30+ days with Dose Juice, from quiz-driven ordering and first taste to follow-up campaigns. Here’s our full journey, the strategic wins, and the gaps every food & beverage brand must close to boost retention.

LTV LAB: We Bought from FIREBELLY TEA.

We bought from Firebelly Tea and documented every touchpoint from pre-purchase all the way to product use. Here’s how their gamified funnel, solid product, and missteps with education and cross-sell shaped a real-world customer journey.

LTV Lab: We Bought From ARRAE

We tested Arrae supplements and tracked every step of the post-purchase journey. Here’s what actually happened, why we didn't buy again, and what every DTC supplement brand should be doing to build loyalty and sell subscriptions.

LTV Lab: We Bought from KITSCH

We bought directly from Kitsch, tracked every campaign, and reviewed the entire customer experience from pop-up signup to post-purchase emails. Here’s what stood out, what missed, and actionable takeaways for any brand aiming to improve retention.

LTV Lab: We Bought From BLUME

Strong Branding, Retention Gaps, and Lessons for Subscription Brands

LTV Lab: We Bought From FENTY BEAUTY.

We placed an order from Fenty Beauty, tracked every message and touchpoint, and put their 30-day retention strategy to the test. Here’s what shined, what fell short, and what brands can learn for building repeat customers.

LTV Lab: We Bought From PROSE

We ordered from Prose and tracked every moment from first click to last email. id their personalization justify the premium price, and could their retention win us back?

LTV Lab: We Bought from OPEN FARM.

We placed an order from Open Farm and dissected every touchpoint from pre-purchase to post-purchase. Here’s what worked, what missed the mark, and what you can steal for your own brand.

LTV Lab: We Bought From MidDay Squares, Smart Sweets, Sweet Sixteen, and YVR Cookie

The Dispatch strategy team breaks down the customer journeys of 4 Sweet Treat Brands

WHY SHOULD YOU CARE ABOUT WHAT WE THINK OF YOUR CUSTOMER JOURNEY?

Our team of lifecycle marketing strategists has generated over

$50 million in email & SMS marketing revenue for some of the fastest growing brands in North America

WHY SHOULD YOU CARE ABOUT WHAT WE THINK OF YOUR CUSTOMER JOURNEY?

Our team of lifecycle marketing strategists has generated over $50 million in email & SMS marketing revenue for some of the fastest growing brands in North America

WHY SHOULD YOU CARE ABOUT WHAT WE THINK OF YOUR CUSTOMER JOURNEY?

Our team of lifecycle marketing strategists has generated over

$50 million in email & SMS marketing revenue for some of the fastest growing brands in North America

WHY SHOULD YOU CARE ABOUT WHAT WE THINK OF YOUR CUSTOMER JOURNEY?

Our team of lifecycle marketing strategists has generated over $50 million in email & SMS marketing revenue for some of the fastest growing brands in North America