LTV LAB

Discover the full customer journey from site visit to unboxing with Buckeye Brownies, and what can be improved to drive higher customer LTV in the future.

Discover the full customer journey from site visit to unboxing with Perfect White Tee, and what can be improved to drive higher customer LTV in the future.

Discover the full customer journey from site visit to unboxing with U Beauty, and what can be improved to drive higher customer LTV in the future.

Discover the journey from site visit to unboxing with Rhino USA, and go beyond what’s working and what’s missing in e-commerce retention, email, SMS, and community-building.

We spent 30+ days with Dose Juice, from quiz-driven ordering and first taste to follow-up campaigns. Here’s our full journey, the strategic wins, and the gaps every food & beverage brand must close to boost retention.

We bought from Firebelly Tea and documented every touchpoint from pre-purchase all the way to product use. Here’s how their gamified funnel, solid product, and missteps with education and cross-sell shaped a real-world customer journey.

We tested Arrae supplements and tracked every step of the post-purchase journey. Here’s what actually happened, why we didn't buy again, and what every DTC supplement brand should be doing to build loyalty and sell subscriptions.

We bought directly from Kitsch, tracked every campaign, and reviewed the entire customer experience from pop-up signup to post-purchase emails. Here’s what stood out, what missed, and actionable takeaways for any brand aiming to improve retention.

Strong Branding, Retention Gaps, and Lessons for Subscription Brands

We placed an order from Fenty Beauty, tracked every message and touchpoint, and put their 30-day retention strategy to the test. Here’s what shined, what fell short, and what brands can learn for building repeat customers.

We ordered from Prose and tracked every moment from first click to last email. id their personalization justify the premium price, and could their retention win us back?

We placed an order from Open Farm and dissected every touchpoint from pre-purchase to post-purchase. Here’s what worked, what missed the mark, and what you can steal for your own brand.

The Dispatch strategy team breaks down the customer journeys of 4 Sweet Treat Brands