LTV Lab: We Bought From MidDay Squares, Smart Sweets, Sweet Sixteen, and YVR Cookie
The Dispatch strategy team breaks down the customer journeys of 4 Sweet Treat Brands
For the debut episode of LTV Lab, Elliot and the Dispatch crew dig deep into the online buying journeys of four Canadian sweet treat brands: YVR Cookie, Smart Sweets, Sweet Sixteen, and Midday Squares. The team ordered from each brand and unpacked every step, from browsing and ordering to delivery, unboxing, and post-purchase follow-up. The discussion gets candid…Where do these brands shine ,and where do they totally drop the ball on keeping customers coming back?
Key takeaways
Surprising misses, from confusing loyalty programs and lackluster gift packaging, to review requests that land before the product does.
What actually makes a lasting impression (spoiler: it’s not just a flashy box).
Who wins in the battle for eCom retention, and why most sales are still scooped up at retail.
Watch the episode and see which sweet treat brand gets crowned for top customer journey, and whose retention efforts could use a serious flavor boost. If you sell online, grab notes. There’s a lot you’ll want to copy (and plenty you’ll want to avoid).
