The BEST Klaviyo Abandoned Cart Flow Tutorial For Ecommerce in 2025

At Dispatch, our Abandoned Cart Flow strategy is the engine behind consistent revenue recovery for ecommerce brands. Our proven process reliably recovers up to 15% of otherwise lost sales, and it’s built on both automation and psychology:

1. Smart Trigger Segmentation
We set up two abandoned cart flow branches in Klaviyo:

• Prospects (never purchased)

• Returning Customers (repeat buyers)
  Each group has unique objections—so every message is tailored to their mindset.

2. Objection Handling in Every Email
Prospects wonder if your product is worth the price, if it solves their problem, or if your brand is trustworthy. Our emails proactively handle these with social proof, USPs, and value messaging. For return customers, we remind them of past positive experiences, loyalty rewards, or subscription savings—plus strategic incentives.

3. Offers That Protect Your Margin
We don’t blanket-discount. Prospects are offered the original welcome incentive; returning customers see subscription, loyalty, or evergreen sale offers depending on your business model. This maximizes LTV and clears inventory without eroding brand value.

4. Flow Design & Tech Precision

• Branch by purchase history using Klaviyo splits.

• Email #1 triggers after just 1 hour (we AB test delays for optimal timing).

• 3 emails per branch, 1 day apart—each handling the right objections and linking directly to their dynamic cart or product page.

• We use dynamic blocks to display what’s actually in their cart, with personalized product images and names. Links can go to the product or cart page, AB tested for the best experience.

5. Urgency & SMS Layer
The final email and SMS (yes, we always add SMS for its near-100% open rate) include urgency—“your cart is about to expire”—to compel last-minute conversion. SMS is a massive ROI driver at this funnel stage.

6. AB Testing & Ongoing Optimization
We frequently test time delays, link destinations, creative, and incentive structure. Dispatch tracks performance and iterates monthly, so your flows are never stale.

7. Checkout Abandonment
The finishing touch: duplicate your cart flow for “Checkout Started” triggers, display all abandoned checkout items via table block, and dynamically link each button back to the individual’s own checkout page. This closes the loop—with zero technical gaps.

With this framework, Dispatch clients routinely outperform industry benchmarks, capturing extra revenue and nurturing customer relationships at the most critical moment