How To Design High-Converting Emails with Figma (for Klaviyo)
TUTORIAL SUMMARY
At Dispatch, designing emails for Klaviyo using Figma isn’t about pretty layouts—it’s about revenue, clicks, and a seamless brand experience. Here’s our complete methodology, based on real campaign results for top ecommerce brands:
1. Why Figma—Not Canva or Photoshop
We use Figma because it’s flexible, perfectly collaborative for team feedback, and lets us organize by campaign or flow. Other tools limit creativity and make it harder to maintain a high-level view of your strategy.
2. Foundation: Our Conversion-First Checklist
Our designers follow a strict 29-point checklist to guarantee every email maximizes engagement:
Clear content hierarchy with a strong CTA above the fold
CTAs in every module, including beside each featured product
Consistent, branded fonts, colors, and design elements
Concise layout; every additional action you ask dilutes conversion
Scannability and mobile-first structure; emails are built to perform on any device
This checklist drives every decision, from hero images to final product blocks.
3. Module-by-Module Structure
Hero Section: High-quality visual, headline, subheader, and immediately visible CTA.
Best Sellers/Product Feature: Each product has its own image, persuasive header and body copy, plus a clear CTA.
Reviews Module: Real customer testimonials with star ratings for trust and credibility.
Footer: Always includes your site’s social icons, brand colors, and compliance copy.
4. Figma Workflow & Best Practices
We design with a 1200px width frame—adaptable for all modules.
Copy is imported right next to the design, ensuring messaging is locked before layout work.
Every design element is precisely aligned, and grouped for easy editing and duplication across campaigns.
5. Image Slicing & Export for Klaviyo
Every section—especially each unique CTA—gets its own optimized image slice.
Slices are exported at 2x–3x quality, then compressed for deliverability (using tools like compressjpeg.com).
Alt text is written for every image so that emails remain accessible and can’t get flagged as spam.
Slices are uploaded into Klaviyo in order, so each CTA, logo, or featured product links directly to the correct landing page.
Every clickable region—buttons and images—gets a proper destination; accidental “dead” spots are eliminated.
6. QA & Testing
Every email goes through live device QA, using Klaviyo’s preview and test send features.
We check total email size (always under the 100kb Gmail limit), verify all links, confirm mobile scannability, and ensure all design slices render perfectly.
7. Continuous Improvement
After every send, we review performance using Klaviyo’s analytics.
We rapidly AB test design tweaks (CTA color, product block order, module spacing), optimizing for click and conversion rates.
8. Pro Tools & Checklists
We use our internal “Dispatch Strategist Design Review GPT” to audit every design—ensuring every single criteria on our checklist is covered before handoff.
This framework means every email Dispatch launches is strategically designed for clicks, conversions, and a premium brand experience—turning your email channel into a core source of revenue, not just a design portfolio.
