The Dispatch Framework for Maximizing Email Deliverability in 2025
None of your email strategy, copywriting, or design matters if your emails are landing in spam
TUTORIAL SUMMARY
At Dispatch, deliverability isn’t an afterthought—it’s at the heart of how we drive revenue for every email marketing client. Here’s our focused process to get your emails opened, clicked, and converting:
1. Domain Authentication is Non-Negotiable
We ensure SPF, DKIM, and DMARC records are set up for every client domain. This technical groundwork signals to inbox providers (Gmail, Yahoo, etc.) that you’re a verified sender, drastically reducing your risk of hitting spam. Especially post-2024, DMARC is required for airtight deliverability.
2. Engagement-Based Sending
We never blast entire lists. Instead, Dispatch targets recent engagers—those who have opened or clicked in the last 90–180 days. Emailing only to those who want to hear from you keeps sender reputation high and boosts open rates—treat your list like a credit score and protect it fiercely.
3. You Need Dedicated Deliverability Expertise
Deliverability is complex and ever-evolving. Our retention team maintains healthy segments, monitors technical setups, watches complaint and bounce rates, and adapts as inbox rules change. We track more than just open rates—placement, complaints, and engagement trends drive our decisions.
4. List Cleaning and Sunset Flows
Suppressing unengaged contacts is critical. By automating sunset flows for inactive subscribers (ex. no opens/clicks in 180 days), we keep your list lean, your costs down, and your sender reputation protected. Repeat: never risk your reputation by holding onto dead weight.
5. Consistency in Campaign Cadence
There’s no “magic number” for frequency. We analyze engagement, unsubscribes, and sender score to find each brand’s ideal cadence. Too often? Unsubscribes rise. Too little? Your list goes cold. We scale up carefully, adjusting based on live metrics to maximize results.
With this framework, Dispatch partners earn reliable inbox placement, healthier lists, and deliverability-driven revenue growth. Trusting your deliverability with experts is a major email ROI unlock.
