Email,SMS,Copywriting,etc
6 months, Ongoing
Breathing New Life Into Jaspr’s Lifecycle Marketing
Jaspr is a wellness brand specializing in advanced air purification solutions. Despite having a compelling product and a small but engaged customer base, their email marketing primarily relied on text-heavy sends to a fraction of their overall list. Dispatch partnered with Jaspr to leverage existing brand authority—via podcasts and social content—while systematically refining segmentation, flows, and campaigns to increase sales and brand loyalty. The partnership has lasted more than six months and included email strategy, design, copywriting, list growth, retention marketing consulting, and technical Klaviyo implementation.
The Numbers Tell the Story
From September 2022 through December 2023, Glamsquad achieved the following performance improvements:
Where We Started
The audit revealed several challenges. Segmentation was underutilized, with only about 15% of active profiles being targeted with regular campaigns. Lifecycle automation was minimal, with core flows like Abandoned Checkout, Welcome Series, and Post-Purchase either missing or partially built, leaving money on the table. Campaigns were scheduled inconsistently, and the brand missed opportunities to combine educational and promotional messaging. The Typeform quiz collected useful data but wasn’t integrated into flows, meaning leads weren’t being funneled into personalized journeys or receiving relevant product recommendations. Popup forms were functioning but lacked A/B testing, leaving opt-in growth stagnant.
From these findings, the key objectives identified were to enhance segmentation and expand reach with robust 90-day engagement segments, develop comprehensive lifecycle flows to nurture prospects and customers, optimize list growth while integrating quiz data for personalization, and establish a systematic campaign calendar that combined newsletters, conversion-focused sends, and seasonal content.
Expanding Reach With Smarter Segmentation
Dispatch created detailed persona-based segments with engagement criteria to improve deliverability and revenue while driving business-level insights on personas. Robust 90-day engagement segments separated prospects from existing customers, ensuring offers and content were always relevant. This approach expanded campaign reach far beyond the original 15% of active profiles, dramatically increasing list engagement.
Lifecycle Flows That Educate and Automate
Core pre-purchase flows were built out and optimized, including Welcome Series, Abandoned Checkout, and Post-Purchase journeys. The new Welcome Series integrated Jaspr’s brand storytelling and featured curated content from founder Mike’s podcast appearances to establish credibility and answer “why Jaspr” at every touchpoint. Flows incorporated brand education, personalized logic based on quiz responses, and consistent design aligned with Jaspr’s premium positioning. Post-purchase flows were designed to guide product adoption and strengthen loyalty, while automations replaced manual efforts that had previously consumed internal bandwidth.
List Growth and Campaign Cadence That Converts
Popup forms were rebuilt and systematically optimized through high-leverage A/B testing. Double opt-in friction was removed, dynamic offers were introduced, and tests included form designs that better aligned with brand visuals. These improvements turned more website traffic into email subscribers at higher rates. Campaign strategy shifted to two sends per week: one newsletter-style campaign from the founder to deepen brand trust, and one conversion-focused campaign to drive revenue. The calendar also incorporated seasonal and cultural moments, as well as problem-solution framing to keep messaging fresh and relevant.
