EMAIL + SMS MARKETING
AUDIT AND STRATEGIC RECOMMENDATIONS
As customer acquisition costs rise, it has never been more important to understand your customer lifecycle, and optimize the tools at your disposal to build the strongest possible relationship with your customers. As technology continues to advance, best practices evolve with it, allowing for more complex email & SMS marketing strategies to be used in order to convert first time buyers and increase customer lifetime value. Tools like Klaviyo offer a lot of functionality that often goes unused or unoptimized.
Whether your retention marketing program is currently successful or not, we've learned first hand how valuable it can be to have a fresh pair of expert eyes looking at what you're doing.
We use a 150 point checklist to audit your Klaviyo account, leaving no stone unturned, and then prepare a comprehensive strategic recommendations report in order to start increasing revenue immediately.
WHAT WE AUDIT
KLAVIYO SETUP
Integration with your site's backend is the first area we look at. Making sure your product catalogue, tracking pixels, UTM paramaters, and more are all set up properly.
ADVANCED AUTOMATED FLOWS
We ensure that all of the flows are set up and optimized. Based on the brand, we will typically recommend between 3-5 advanced flows which will allow you to connect better with your customers, and convert more subscribers.
EMAIL CAPTURE SOURCES
We perform a thorough investigation into how you are currently capturing your emails from subscribers, what type of first party data you are collecting,
DESIGN AND COPYWRITING
Ensuring your brand's design and copy are "on brand". We look at your current strategy of driving engagement, traffic, and conversions from emails.
CAMPAIGNS
We review the types of campaigns you are sending, the cadence, the segments being sent to, and more.
Some free advice: This is typically where the most money is left on the table.
EMAIL DELIVERABILITY
None of the rest of this matters if your emails aren't getting delivered at a good rate!
We ensure you're doing everything you can to stay out of spam and land in your subscribers' primary inbox.