Introduction
Dynamic content is a powerful feature in Klaviyo that allows e-commerce marketers to personalize email campaigns based on subscriber data and behavior. Using Klaviyo dynamic content, you can create tailored messages that resonate with your audience, boost engagement, and drive conversions. This blog post will show you how to implement dynamic content in your email campaigns, offering step-by-step instructions, best practices, and advanced tips.
How to Use Klaviyo Dynamic Content in Your Email Campaigns
The easiest way to use dynamic content in Klaviyo is by leveraging Dynamic Blocks and Conditional Logic within the email builder. These features allow you to show personalized messages, product recommendations, or offers based on each recipient’s profile and behavior.
Step-by-Step Guide: Adding Dynamic Content to Klaviyo Email Campaigns
1. Log in to Your Klaviyo Account
Go to www.klaviyo.com and log in with your credentials.
2. Create or Edit an Email Campaign
Navigate to Campaigns: Click on Campaigns in the left-hand menu.
Create a New Campaign: Select Create Campaign, choose Email, and name your campaign. Alternatively, edit an existing campaign.
3. Access the Email Builder
Choose Create Email and select Drag & Drop or HTML editor. The drag-and-drop editor is ideal for adding dynamic content without coding.
4. Add Dynamic Blocks in Klaviyo
a. Using the Dynamic Table Block for Personalized Product Recommendations
Drag the Product Block into your email template.
Select Dynamic Recommendations to automatically display personalized products based on the recipient's browsing or purchase history.
You can filter products by category, price, or specific attributes to ensure the most relevant items are shown.
b. Implementing Conditional Logic for Personalized Messages
Add a Text Block or Image Block to your email.
Click on the block and select Show/Hide Based on Conditions.
Set your conditions using profile properties, such as:
If Profile Property: Shows specific content only to recipients with certain attributes (e.g., VIP customers or first-time buyers).
If Has Purchased: Display specific offers to customers who purchased a particular product or category.
5. Use Liquid Code for Advanced Dynamic Content
If you need more complex personalization, use Liquid Code.
Example for a personalized greeting:
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Hello {{ first_name | default: "there" }}!
This code will display the subscriber's first name if available, or "there" if not.
6. Preview and Test Dynamic Content
Use the Preview feature to see how the dynamic content will display to different segments.
Send a Test Email to verify that the dynamic elements are working as intended.
7. Launch the Campaign
Once the email is set up and tested, click Continue to Review, double-check all settings, and Send or Schedule the campaign.
Best Practices for Using Dynamic Content in Klaviyo
1. Personalize Emails with Klaviyo's Dynamic Content
Use dynamic fields such as First Name, Product Interests, or Location to make emails feel personal.
Combine dynamic content with segmentation to create hyper-targeted messages.
2. Avoid Over-Personalization
Too much dynamic content can make emails appear cluttered or disjointed.
Stick to a few key personalized elements to maintain a professional and coherent design.
3. Test All Conditional Logic Thoroughly
Always preview and test emails to ensure that conditions display the correct content to each segment.
Use Klaviyo's Preview mode and test with real subscriber data.
4. Monitor Performance Metrics
Track how dynamic content impacts Open Rates, Click-Through Rates, and Conversions.
Use these insights to refine your use of dynamic blocks and personalized content.
Common Mistakes to Avoid When Using Dynamic Content in Klaviyo
Incorrect Conditional Logic: This can result in broken or missing content in your emails. Double-check all logic rules before sending.
Not Setting Default Values: If subscriber data is missing, not setting a default value can lead to awkward placeholders like "Hello, [FIRST_NAME]!"
Ignoring Mobile Optimization: Ensure that dynamic content displays correctly on mobile devices by using the Preview on Mobile feature.
Conclusion
Klaviyo dynamic content offers endless possibilities for creating personalized and impactful email campaigns. By leveraging dynamic blocks, conditional logic, and advanced features like Liquid code, you can deliver tailored messages that boost engagement and conversions.
📩 If your email program is underperforming and you’re unsure how to optimize your personalization strategy, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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