How to Set Up a Price Drop Notification Flow in Klaviyo
- Dispatch Strategy Team
- Apr 7
- 3 min read
Price drop notifications are a powerful tool for e-commerce marketers, enabling you to alert customers when the price of a product they’re interested in decreases. This strategy not only boosts engagement but also drives conversions by targeting shoppers who are already interested in specific products. In this guide, we’ll walk you through how to set up a Klaviyo price drop notification, ensuring you can automate sale alerts effectively and maximize your revenue potential.
What Is a Price Drop Notification Flow in Klaviyo?
A price drop notification flow in Klaviyo is an automated sequence that notifies customers when the price of a product they’ve viewed or added to their cart decreases. This feature works seamlessly with e-commerce platforms like Shopify, BigCommerce, Magento 2, WooCommerce, or any store with a synced catalog. Importantly, these flows only trigger for in-stock items and exclude customers who have already purchased the product.
Why Should You Use Price Drop Notifications?
Higher Engagement Rates: Price reduction emails often see higher open and click-through rates because they cater to customer intent.
Increased Conversions: By targeting shoppers who’ve already shown interest, you can nudge them toward completing their purchase.
Customer Retention: These notifications can also be used to reward loyal customers with exclusive discounts.
Step-by-Step Guide to Setting Up a Price Drop Notification Flow
Follow these steps to create your price drop flow in Klaviyo:
1. Navigate to the Flows Section
Log into your Klaviyo account.
Go to Flows > Create Flow > Build Your Own.
Name your flow (e.g., “Price Drop Notification”) and add relevant tags for easy organization.
2. Set the Trigger
In the flow builder, select Price Drop from the Recommended or All Triggers tab.
Define the price drop criteria:
By amount (e.g., $10 off).
By percentage (e.g., 10% off). Many marketers recommend starting with a 5–10% threshold.
3. Choose Your Audience
Decide who will receive these notifications:
Customers who viewed the product.
Customers who started checkout with the product.
Both groups (recommended for broader reach).
You can also set a time frame for when someone must have interacted with the product (default: past 30 days).
4. Customize the Flow
Add an email or SMS message immediately after the trigger to notify customers of the price drop.
Avoid time delays; it’s best to inform customers as soon as possible after the price change.
Use conditional splits to personalize messages:
For new customers: Highlight urgency or exclusive offers.
For returning customers: Emphasize loyalty rewards or thank-you discounts.
5. Enable Multichannel Messaging
Combine email and SMS for maximum impact:
Add a conditional split after the trigger to separate SMS subscribers from email-only profiles.
Ensure SMS recipients have explicitly opted in.
6. Test and Preview
Before going live:
Set at least one message in the flow to Manual status.
Trigger a price drop event in your store (e.g., lower an item’s price).
Use Klaviyo’s preview tool to ensure variables like original price and reduced price display correctly.
7. Go Live
Once satisfied with your setup:
Select Update Status > Live from the dropdown menu.
Click Save to activate your flow.
Best Practices for Price Drop Notifications
To get the most out of your price drop flows, keep these tips in mind:
Segment Your Audience: Use filters to target specific products or customer behaviors. For example, set different rules for high-value items versus budget-friendly products.
Personalize Messaging: Include dynamic variables like {{ original_price }} and {{ discounted_price }} to make emails more relevant.
Optimize Timing: While Klaviyo defaults to 30 days for customer interactions, adjust this based on your sales cycle.
A/B Test Content: Experiment with subject lines, CTAs, and design elements to see what resonates best with your audience.
Conclusion
Setting up a price drop notification flow in Klaviyo is straightforward but incredibly impactful for driving sales and engaging customers. By automating sale alerts, you can turn casual browsers into loyal buyers while saving time on manual outreach.
If you're looking to optimize your email marketing strategy or need help setting up advanced flows like this one, let’s talk.
At Dispatch, we specialize in helping e-commerce brands maximize revenue through email and SMS marketing strategies tailored to their unique needs.
Connect with Dispatch today for expert guidance on Klaviyo and beyond!
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