Introduction
Pop-up forms are a powerful tool for capturing leads, growing your email list, and boosting engagement on your website. Integrating Klaviyo forms with your website allows you to seamlessly collect customer data, automate follow-up communications, and improve your marketing strategies. This guide will explain how to integrate Klaviyo forms, provide best practices, and share advanced tips for maximizing the effectiveness of your pop-up forms.
How Do I Integrate Klaviyo Forms with My Website?
To integrate Klaviyo forms with your website, you need to create a form in Klaviyo, configure the design and behavior, and embed it into your website using code snippets or a platform-specific integration. Klaviyo offers pop-up forms, flyouts, and embedded forms, making it easy to add sign-up opportunities across your site.
Step-by-Step Guide: Adding Klaviyo Forms to Your Website
1. Log in to Your Klaviyo Account
Visit www.klaviyo.com and log in using your credentials.
2. Create a New Sign-Up Form
a. Navigate to the Sign-Up Forms Section
From the left-hand menu, go to Sign-Up Forms.
Click Create Sign-Up Form to start a new form.
b. Choose the Form Type
Select the form style that best fits your website:
Pop-Up: Appears in the center of the screen.
Flyout: Slides in from the side.
Embedded: Stays static on a specific part of the page.
3. Design the Klaviyo Form
a. Customize Form Content
Add Text Fields for data collection (e.g., name, email address).
Include Checkboxes or Radio Buttons for additional options like newsletter subscriptions or preferences.
b. Configure Form Design
Use the Drag-and-Drop Editor to add elements like images, text, and buttons.
Customize the Colors, Fonts, and Button Styles to match your brand’s design.
c. Set Display Rules
Choose when and how the form will appear:
On Page Load: The form displays as soon as the page loads.
On Scroll Percentage: Appears when the visitor scrolls a certain percentage down the page.
On Exit Intent: Shows when the visitor is about to leave the page.
4. Integrate the Klaviyo Form with Your Website
a. For Shopify and Other E-commerce Platforms
Go to Integrations in your Klaviyo account.
Select your e-commerce platform (e.g., Shopify, WooCommerce).
Enable Form Embedding, allowing forms to automatically sync with your store.
b. Manual Embedding Using Code
After designing your form, click Publish and select Embed Code.
Copy the provided HTML code snippet.
Paste the code into the desired location on your website’s HTML editor or via your CMS’s code injection tools.
c. Verify the Form Integration
Test the form on your website to ensure it loads correctly.
Check that data submitted through the form populates into Klaviyo’s Audience section.
Best Practices for Adding Klaviyo Forms to Your Website
1. Keep Forms Simple and Clear
Avoid overwhelming visitors with too many fields. Stick to essentials like Name and Email Address.
2. Use Clear and Engaging Call-to-Actions (CTAs)
Create a compelling CTA Button, such as "Subscribe Now" or "Get 10% Off."
3. Leverage Targeting and Display Options
Utilize Klaviyo’s Targeting Settings to show forms only to specific audiences or based on visitor behavior.
4. Test and Optimize Form Performance
Regularly check Conversion Rates and experiment with different designs and placements to see what works best.
Common Mistakes to Avoid When Integrating Klaviyo Forms
Not Testing the Form: Always verify that the form works correctly before going live.
Forgetting to Sync Data: Double-check that all submitted data is sent to Klaviyo’s Lists & Segments.
Overusing Pop-Ups: Avoid showing too many pop-up forms on the same page, which can annoy visitors and reduce effectiveness.
Conclusion
Integrating Klaviyo forms with your website is a straightforward process that offers significant benefits for lead generation and audience engagement. By following the steps and best practices outlined in this guide, you can create effective pop-up forms that drive results.
📩 If your email program is underperforming and you’re unsure how to optimize your sign-up forms, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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