When it comes to maximizing revenue and streamlining customer communication, setting up the best Klaviyo flows is essential for e-commerce marketers. These automated email sequences not only enhance the customer experience but also drive repeat purchases and boost your bottom line. In this guide, we'll cover the top Klaviyo automations every e-commerce brand should implement, along with step-by-step instructions on how to set them up for maximum impact.
What Are the Best Klaviyo Flows for E-Commerce?
The best Klaviyo flows for e-commerce include a mix of pre-purchase, post-purchase, and re-engagement automations. These must-have Klaviyo flows help nurture leads, convert prospects into buyers, and maintain strong customer relationships over time.
The Top Klaviyo Automations Every E-Commerce Brand Needs:
Welcome Series Flow
Abandoned Cart Flow
Browse Abandonment Flow
Post-Purchase Flow
Winback Flow
Customer Re-Engagement Flow
Product Review Request Flow
Back-in-Stock Flow
VIP or Loyalty Flow
Birthday or Special Occasion Flow
Step-by-Step Guide: How to Set Up the Best Klaviyo Flows
1. Welcome Series Flow: Make a Strong First Impression
Purpose: Introduce your brand, share your story, and offer a first-purchase incentive.
How to Set Up in Klaviyo:
Go to Flows in the left-hand menu.
Click Create Flow and select the Welcome Series template.
Set the trigger to Subscribed to List and choose your main email list.
Design your email sequence:
Email 1: Welcome message + brand story
Email 2: Highlight key products or categories
Email 3: Offer a discount or incentive to complete a purchase
2. Abandoned Cart Flow: Recover Lost Sales
Purpose: Remind shoppers of items left in their cart and nudge them to complete the purchase.
How to Set Up:
Use the Abandoned Cart Reminder template in Klaviyo.
Set the trigger to Started Checkout with a filter for Has Placed Order = False.
Design 2-3 emails with personalized product information and a clear CTA to return to the cart.
3. Browse Abandonment Flow: Engage Window Shoppers
Purpose: Reconnect with visitors who viewed products but did not add them to their cart.
Setup Steps:
Select the Browse Abandonment template in Klaviyo.
Set the trigger to Viewed Product and add filters to exclude recent purchasers.
Include dynamic content showing the browsed product and similar items.
4. Post-Purchase Flow: Boost Customer Loyalty
Purpose: Confirm the purchase, share shipping information, and introduce related products.
How to Create:
Use the Post-Purchase Follow-Up template.
Trigger the flow with Placed Order.
Send 2-4 emails including:
Order confirmation
Product education or how-to guides
Upsell opportunities
5. Winback Flow: Re-Engage Lapsed Customers
Purpose: Encourage past customers to return with targeted offers or reminders.
Setup Instructions:
Choose the Winback Flow template.
Trigger it with Customer Lifetime Value or Time Since Last Purchase.
Offer a discount or showcase new products to reignite interest.
6. Customer Re-Engagement Flow: Keep Your List Healthy
Purpose: Identify and re-engage inactive subscribers before considering list cleaning.
Steps to Set Up:
Use a Segment Trigger for profiles that have not opened emails in the last 90 days.
Send a re-engagement email asking if they’d like to stay subscribed.
Consider an incentive or a simple "We Miss You" message.
7. Product Review Request Flow: Collect Valuable Feedback
Purpose: Generate product reviews that can build trust with future buyers.
How to Implement:
Use a Placed Order trigger with a delay of 14 days (or once the product is delivered).
Encourage customers to leave a review, offering an incentive if appropriate.
8. Back-in-Stock Flow: Convert High Intent Shoppers
Purpose: Notify customers when out-of-stock items they showed interest in are available again.
Setup Tips:
Select the Back-in-Stock flow in Klaviyo.
Trigger it when a product status changes to In Stock.
Use dynamic product blocks to show the specific item and a quick link to purchase.
9. VIP or Loyalty Flow: Reward Your Best Customers
Purpose: Strengthen relationships with top-tier customers through exclusive offers.
How to Create:
Use a Segment Trigger for customers with high purchase frequency or order value.
Automate a flow with special offers, early access to sales, or loyalty rewards.
10. Birthday or Special Occasion Flow: Personalize Communication
Purpose: Make customers feel valued with personalized messages on special dates.
Setup Steps:
Use Date-Based Trigger and link it to the customer's birthday or an anniversary date.
Send an email with a unique offer or a simple celebratory message.
Best Practices for Setting Up Must-Have Klaviyo Flows
1. Leverage Dynamic Content for Personalization
Use Klaviyo’s dynamic blocks to insert personalized product recommendations, cart items, or browse history directly into emails.
2. Implement Smart Sending
Activate Smart Sending to avoid sending too many emails to the same contact in a short period.
3. Test and Optimize Your Flows
Regularly review performance metrics such as open rates, click-through rates, and conversion rates. Use A/B testing to refine subject lines, email copy, and design.
4. Avoid Common Pitfalls
Overloading Customers: Avoid sending too many emails, especially with overlapping flows.
Poor Segmentation: Make sure each flow targets the right audience based on behaviors and preferences.
Lack of Clear CTAs: Every email should have a strong and clear call-to-action.
Conclusion: Boost Your E-Commerce Revenue with the Best Klaviyo Flows
Setting up the best Klaviyo flows is not just about automation—it's about building meaningful connections with your audience, driving repeat purchases, and maintaining a robust customer lifecycle. By implementing these must-have Klaviyo flows, you'll create a seamless and personalized experience that keeps your brand top of mind.
📩 If your email program is underperforming and you’re unsure how to optimize your flows, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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