SMS marketing is an incredibly effective channel for e-commerce brands, offering direct access to consumers through their mobile devices. However, with this access comes a responsibility to adhere to strict compliance requirements, particularly when using a powerful platform like Klaviyo. Failing to meet these requirements can lead to legal repercussions and damaged brand trust.
What Are the Compliance Requirements for SMS Marketing?
The primary compliance requirements for SMS marketing involve obtaining explicit consent from subscribers, providing clear opt-out instructions, adhering to message frequency guidelines, and maintaining accurate records of consent. Klaviyo SMS compliance involves specific steps to ensure your SMS marketing aligns with legal requirements and industry best practices.
Understanding SMS Legal Requirements for Klaviyo Users
When using Klaviyo for SMS marketing, it's crucial to comply with regulations like the Telephone Consumer Protection Act (TCPA) in the United States, the General Data Protection Regulation (GDPR) in Europe, and Canada's Anti-Spam Legislation (CASL).
These regulations require businesses to:
Obtain explicit, verifiable consent before sending SMS messages.
Provide clear opt-out instructions in every message.
Maintain records of consent, including how and when consent was obtained.
Respect messaging frequency guidelines to avoid spamming subscribers.
How to Set Up Klaviyo SMS Compliance
Follow these steps to set up SMS compliance in Klaviyo:
Navigate to SMS Settings: In your Klaviyo dashboard, go to Account > Settings > SMS Compliance.
Enable Double Opt-In: Toggle the setting for double opt-in to ensure that subscribers confirm their consent after initial sign-up.
Create a Compliance Message: Draft a compliance message that includes essential information such as your business name, the purpose of the SMS, and clear opt-out instructions.
Set Frequency Cap: In the SMS Settings, establish a frequency cap to avoid excessive messaging.
Maintain Consent Records: Use Klaviyo’s built-in tools to store consent records securely.
Best Practices for Klaviyo SMS Consent Setup
Use Clear Language: Ensure your opt-in messages are straightforward and include the necessary legal disclosures.
Avoid Over-Messaging: Set a reasonable frequency cap to prevent subscriber fatigue.
Test Regularly: Periodically test your compliance workflows to ensure they meet legal standards.
Monitor Unsubscribe Rates: High opt-out rates may indicate compliance or content issues.
Common Mistakes to Avoid
Not Using Double Opt-In: This is a safeguard against accidental or fraudulent sign-ups.
Ignoring Frequency Limits: Too many messages can lead to complaints and potential fines.
Failing to Provide Opt-Out Instructions: Every SMS must include a clear, easy way for subscribers to unsubscribe.
Conclusion: Stay Compliant with Klaviyo SMS Marketing
Adhering to SMS compliance requirements is not just about avoiding fines; it is about building trust with your audience. If you need help navigating Klaviyo SMS compliance or optimizing your SMS marketing strategy, Dispatch can help.
📩 If your SMS marketing is underperforming and you’re unsure how to optimize compliance and engagement, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your SMS marketing strategy.
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