Introduction: Why Verifying Your Sending Domain in Klaviyo is Essential
For e-commerce marketers, email deliverability is a critical factor in achieving successful campaigns. Verifying your sending domain in Klaviyo is a key step to ensure your emails reach your subscribers' inboxes rather than the spam folder. Proper domain authentication improves your brand's credibility, enhances email deliverability, and increases open rates.
How Do I Verify My Sending Domain in Klaviyo?
To verify your sending domain in Klaviyo, go to Account > Settings > Domains & Hosting, add your domain, and configure DNS records with your domain host. Once the DNS records are correctly set up, Klaviyo will verify your domain, allowing you to send authenticated emails and maintain a strong sender reputation.
Step-by-Step Guide: How to Verify Sending Domain in Klaviyo
1. Log into Your Klaviyo Account
Navigate to Klaviyo.com and enter your account credentials.
Access the Account section by clicking on your account name in the upper right corner.
2. Navigate to Domains & Hosting
In the Account section, select Settings from the dropdown menu.
Choose Domains & Hosting to access your sending domain settings.
3. Add a New Sending Domain
Click on Add Sending Domain.
Enter the domain you wish to verify, such as example.com, and click Add Domain.
4. Generate DNS Records for Domain Authentication
Klaviyo will generate three DNS records that you need to add to your domain host:
SPF (Sender Policy Framework): Validates that Klaviyo is allowed to send emails on behalf of your domain.
DKIM (DomainKeys Identified Mail): Ensures email integrity and authenticity.
CNAME (Canonical Name Record): Allows branded links and improves email engagement.
Example of generated DNS records:
Record Type | Host/Name | Value |
SPF | @ | v=spf1 include:klaviyo.com ~all |
DKIM | klaviyo._domainkey | |
CNAME |
5. Add DNS Records to Your Domain Host
Log into your domain hosting provider (e.g., GoDaddy, Namecheap, Cloudflare).
Navigate to DNS Settings or Domain Management.
Add the SPF, DKIM, and CNAME records exactly as provided by Klaviyo.
Save the changes and allow some time for DNS propagation (typically 24-48 hours).
6. Verify the Domain in Klaviyo
Return to the Domains & Hosting section in Klaviyo.
Click Verify Domain next to the domain you added.
If all DNS records are correctly configured, you will see a Domain Verified message.
Best Practices for Klaviyo Domain Authentication
✅ Use a Subdomain for Email Sending
Instead of sending emails from @example.com, use a subdomain like @mail.example.com to separate marketing emails from transactional communications.
✅ Monitor DNS Propagation
Use tools like WhatsMyDNS to check if your DNS records have propagated correctly worldwide.
✅ Regularly Check Authentication Status
In Klaviyo, periodically check Domains & Hosting to ensure your domain remains verified, especially after any DNS changes.
Common Mistakes to Avoid When Setting Up Domain in Klaviyo
❌ Incorrect DNS Record Formatting
Always copy and paste the DNS records directly from Klaviyo to avoid errors.
❌ Not Including Klaviyo in Your SPF Record
If your SPF record includes multiple services, make sure Klaviyo's SPF is included as v=spf1 include:klaviyo.com ~all.
❌ Skipping DKIM and CNAME Configuration
Only setting up SPF is not enough. DKIM and CNAME records are crucial for full domain authentication.
Conclusion: Need Help Verifying Your Sending Domain in Klaviyo?
Verifying your sending domain in Klaviyo is a critical step to boost your email deliverability and maintain a strong sender reputation. By following these best practices for Klaviyo domain authentication, you can ensure your email campaigns perform at their best.
📩 If your email program is underperforming and you’re unsure how to optimize your domain authentication, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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