How to Set Up Automated Product Review Requests in Klaviyo

Introduction

Customer reviews are crucial for e-commerce success. They build trust, boost conversions, and improve SEO. Automating Klaviyo review request automation ensures you consistently collect valuable feedback without manual effort.

With Klaviyo’s review email flow, you can send personalized requests after a customer receives their order, increasing the likelihood of getting reviews.

How to Set Up Automated Review Requests in Klaviyo

The process of collecting product reviews in Klaviyo involves:

1. Integrating a review platform (e.g., Yotpo, Okendo, Judge.me, Loox, Stamped.io)

   
   

2. Setting up a trigger based on purchase events

   
   

3. Creating a review request email flow

   
   

4. Customizing the email content with personalization

   
   

5. Testing and optimizing the flow

   
   

Let’s break it down step by step.

1. Integrate a Review Platform with Klaviyo

Most review apps, such as Yotpo, Judge.me, Okendo, or Stamped.io, integrate seamlessly with Klaviyo. These platforms collect product reviews and send event data to Klaviyo.

How to Integrate a Review Platform in Klaviyo

1. Go to Klaviyo > Click Integrations

   
   

2. Search for your review platform (e.g., Yotpo, Judge.me, Okendo)

   
   

3. Click "Add Integration"

   
   

4. Follow the platform’s instructions to connect your store

   
   

Once integrated, your review platform will send events like:

• Review Request Sent

• Review Submitted

• Review Skipped

  
  

2. Set Up a Trigger for Review Requests

To automate Klaviyo review request automation, you need a trigger that sends the email after a customer has received their order.

How to Create a Trigger Based on a Purchase Event

1. Go to Klaviyo > Click Flows

   
   

2. Click Create Flow > "Create from Scratch"

   
   

3. Set the Trigger:

   • Choose "Placed Order" if you want to trigger the email after an order

   • Alternatively, use "Fulfilled Order" (if tracking shipping status)

     
     

4. Add a Time Delay:

   • Example: 7-14 days after fulfillment to ensure the customer has used the product

     
     

3. Build the Review Request Email Flow

Now, create the review email flow in Klaviyo to automatically send review requests.

How to Set Up the Review Request Flow

1. Add an Email to the Flow

   • Click "Add Action" > "Email"

     
     

2. Create a Review Request Email Template

   • Use Drag-and-Drop Editor

   • Include dynamic customer data ({{ first_name }})

   • Add a CTA Button linking to the review submission page

     
     

3. Insert the Product Review Link

   • If using Yotpo, Okendo, or Judge.me, you can use their dynamic review links

   • Example: {{ event.review_url }}

     
     

4. Enable Smart Sending to avoid overwhelming customers

   
   

4. Customize the Review Request Email

A high-converting Klaviyo review request email should include:

✅ Personalization: "Hi {{ first_name }}, we’d love your feedback!"

✅ Clear CTA: "Click below to leave a review."

✅ Incentives: (Optional) Offer a discount for leaving a review

✅ Product Image: Show what they purchased

Example Email Copy:

Subject: What do you think about {{ product_name }}? Header: We’d love your feedback! Body:Hi {{ first_name }},We hope you’re enjoying your {{ product_name }}! Your feedback helps us improve and helps other customers too. As a thank you, enjoy 10% off your next purchase when you leave a review! [Leave a Review]

5. Test and Optimize the Flow

Before launching, test your review email flow in Klaviyo:

✅ Preview Emails: Ensure dynamic tags work correctly

✅ Send Test Emails: Check formatting on desktop & mobile

✅ Monitor Performance: Review open rates, click-through rates, and conversions

Best Practices for Review Request Emails

📌 Segment Your Audience – Send different emails to first-time buyers vs. repeat customers

📌 Time It Right – Avoid sending review requests too soon after delivery

📌 Use A/B Testing – Test subject lines, incentives, and CTA placement

📌 Encourage UGC (User-Generated Content) – Ask for photo or video reviews

Conclusion

Setting up Klaviyo review request automation helps you collect product reviews efficiently while enhancing customer engagement. A well-structured review email flow in Klaviyo ensures you gather valuable feedback to improve your brand reputation.

📩 Need help optimizing your email marketing?At Dispatch, we specialize in email & SMS marketing for e-commerce brands.

👉 Connect with Dispatch today to maximize your Klaviyo strategy!