If you're running an e-commerce store, you know that abandoned carts are a significant challenge. Studies show that nearly 70% of online shopping carts are abandoned. The good news is that setting up a Klaviyo abandoned cart flow can help recover lost sales and boost your revenue effortlessly. In this guide, I'll walk you through the entire process, sharing best practices and expert tips to ensure your abandoned cart email setup is optimized for success.
What is a Klaviyo Abandoned Cart Flow?
A Klaviyo abandoned cart flow is an automated email sequence triggered when a shopper adds products to their cart but leaves the site without completing the purchase. This flow sends a series of reminder emails to re-engage the shopper, recover sales with Klaviyo, and drive them back to your store.
Step-by-Step: How to Set Up a Klaviyo Abandoned Cart Flow
Step 1: Navigate to Klaviyo Flows
Log in to your Klaviyo account.
Go to Flows in the left-hand menu.
Click on the Create Flow button.
Step 2: Choose an Abandoned Cart Flow Template
In the flow library, search for "Abandoned Cart".
Select the Abandoned Cart Reminder template.
Click Use Template to load it into your account.
Step 3: Configure Your Trigger
Click on the Trigger block at the start of the flow.
Set the trigger as Started Checkout.
Refine the trigger settings to ensure it captures the right audience:
Choose Checkout Started under List or Segment Trigger.
Add filters such as Has Placed Order = False to ensure emails only go to those who haven't completed their purchase.
Step 4: Build Your Email Sequence
Click on the Email block in the flow.
Customize the email template:
Add dynamic content like {{ item.name }} and {{ item.price }} using Klaviyo's template editor.
Include a strong Call to Action (CTA) button that leads back to the cart.
Personalize the email with the customer's name and cart details.
Step 5: Set Delays Between Emails
Add a Time Delay between each email:
Email 1: Sent 1 hour after cart abandonment.
Email 2: Sent 24 hours later with a gentle reminder.
Email 3: Sent 3 days later with a potential offer or discount.
Step 6: Configure Smart Sending and Conversion Tracking
Toggle Smart Sending to avoid over-emailing your subscribers.
Enable Conversion Tracking to measure the success of your abandoned cart flow.
Step 7: Test and Activate Your Flow
Use Klaviyo's Preview and Test feature to ensure the emails display correctly.
Once satisfied, toggle the flow status to Live.
Best Practices for an Effective Abandoned Cart Email Setup
1. Use Dynamic Content to Personalize Emails
Include product images, names, and prices directly from the abandoned cart to make the email more relevant.
2. Create a Sense of Urgency
Phrases like "Your cart is waiting" or "Items are selling fast!" can drive action.
3. Consider Incentives Wisely
If a customer has abandoned their cart multiple times, try sending a small discount code or free shipping offer to nudge them towards purchase.
4. Avoid Common Mistakes
Don't overdo the email frequency.
Ensure the checkout process is seamless, including a clear path back to the cart.
Avoid generic email copy—personalization is key.
Conclusion: Boost Your Revenue with a Klaviyo Abandoned Cart Flow
Setting up a Klaviyo abandoned cart flow is one of the most effective ways to recover lost sales and enhance your e-commerce revenue. By following the steps outlined above and adhering to best practices, you can create a powerful email automation that drives conversions.
📩 If your email program is underperforming and you’re unsure how to optimize your abandoned cart strategy, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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