How to Set Up a Customer Feedback Flow in Klaviyo
- Dispatch Strategy Team
- Apr 7
- 3 min read
Collecting customer feedback is essential for e-commerce success. It helps brands improve products, enhance customer experience, and build trust. Klaviyo’s customer feedback flow automates this process, ensuring you consistently gather valuable insights without manual effort.
Setting Up a Klaviyo Customer Feedback Flow
Creating a customer feedback flow in Klaviyo is straightforward. Follow these steps to automate survey emails and collect reviews effectively:
Step 1: Define Your Feedback Goals
Before diving into Klaviyo, determine what type of feedback you want to collect. Are you looking for product reviews, general satisfaction surveys, or detailed insights into customer preferences? This will guide your flow setup and email content.
Step 2: Create the Feedback Flow
Navigate to Flows: Log into your Klaviyo account and click on the "Flows" tab in the left-hand menu.
Start from Scratch: Choose "Create Flow" and select "Create from Scratch."
Set a Trigger: Select an event that will initiate the feedback request email. Common triggers include:
Placed Order: Sends feedback requests after a purchase is made.
Fulfilled Order: Ensures the email is sent after the product is delivered.
Add a Time Delay: Include a delay (e.g., 7–14 days post-delivery) to give customers time to use the product before providing feedback.
Step 3: Design Your Feedback Email
Add an Email Action: Drag and drop an email block into your flow.
Customize Content: Use Klaviyo's drag-and-drop editor to personalize your email with dynamic tags like {{ first_name }} or {{ product_name }}.
Include a Survey Link: Add a clear call-to-action (CTA) button linking to your feedback form or review platform (e.g., Yotpo, Okendo). Use dynamic URLs like {{ event.review_link }} for seamless integration with third-party apps.
Step 4: Optimize for Engagement
Personalization: Address customers by name and reference their purchase details for a tailored experience.
Incentives: Consider offering discounts or loyalty points as rewards for completing surveys or leaving reviews.
Visual Appeal: Include product images and engaging design elements to capture attention.
Step 5: Test and Launch Your Flow
Before activating your flow, test it thoroughly:
Preview emails to ensure dynamic tags work correctly.
Send test emails to check formatting across devices (desktop and mobile).
Monitor metrics like open rates, click-through rates, and survey completions once the flow goes live.
Best Practices for Collecting Customer Feedback
To maximize the effectiveness of your Klaviyo customer feedback flow:
Segment Your Audience: Tailor emails based on purchase history or customer type (e.g., first-time buyers vs. repeat customers).
Timing Matters: Avoid sending requests too soon after delivery; customers need time to evaluate their purchase.
Leverage A/B Testing: Experiment with subject lines, incentives, and CTA placement to optimize engagement rates.
Encourage UGC (User-Generated Content): Ask customers to share photos or videos alongside their reviews for added authenticity.
Conclusion
Automating customer feedback collection in Klaviyo streamlines the process while improving engagement and insights for your brand. By setting up a well-designed feedback flow, you can foster stronger relationships with customers and continuously enhance your offerings based on their input.
If you're unsure how to optimize your Klaviyo flows or need help with email marketing strategies, Dispatch is here to assist.
At Dispatch, we specialize in helping e-commerce brands maximize revenue through effective email and SMS marketing campaigns.
Connect with Dispatch today to take your marketing strategy to the next level
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