Introduction
In today's competitive e-commerce landscape, leveraging a multi-channel marketing strategy is essential for driving revenue and enhancing customer engagement. Klaviyo, a leading marketing automation platform, offers powerful tools for integrating SMS with email to create a seamless customer experience. This blog post will guide you through the process of combining SMS and email in Klaviyo, offering practical tips, advanced strategies, and best practices for multi-channel campaigns.
How to Integrate SMS with Email for a Multi-channel marketing strategy in Klaviyo
The easiest way to integrate SMS with email in Klaviyo is by creating a multi-channel flow. This approach ensures your messaging is coordinated across channels, enhancing the customer journey and maximizing your marketing efforts.
Step-by-Step Guide to Klaviyo Multi-Channel Marketing
1. Enable SMS in Klaviyo
Go to your Klaviyo account and navigate to Account Settings.
Under Channels, select SMS.
Follow the prompts to activate SMS, including setting up compliance features such as opt-in messaging and TCPA consent.
2. Build Your SMS & Email Subscriber Lists
Create sign-up forms using Signup Forms in Klaviyo.
Design forms to capture both email addresses and phone numbers, ensuring you gain explicit consent for SMS.
Use double opt-in for SMS to comply with privacy laws and improve deliverability.
3. Create a Multi-Channel Flow in Klaviyo
Go to Flows in your Klaviyo dashboard.
Click Create Flow and select Browse Ideas or Create from Scratch.
Choose a flow that supports multi-channel engagement, such as Abandoned Cart Flow or Welcome Series.
Example: Adding SMS to an Abandoned Cart Flow
Add an Email action to send an initial reminder.
Wait 1 hour using the Time Delay block.
Add an SMS action with a targeted message, such as, "Still interested? Complete your purchase now for 10% off!"
Use Conditional Splits to send SMS only to subscribers who did not open the email.
4. Optimize Multi-Channel Campaigns in Klaviyo
Test different timings and frequencies for SMS and email.
Personalize messages using dynamic data fields in Klaviyo, such as the customer's first name or product recommendations.
Monitor performance metrics for both channels and adjust your strategy based on analytics.
Best Practices for Combining SMS and Email in Klaviyo
Segment Your Audience
Use Klaviyo's segmentation tools to target specific customer groups.
Create segments for SMS-only, email-only, and multi-channel subscribers to avoid over-messaging.
Maintain Consistent Branding and Messaging
Ensure your email and SMS communications align in tone, style, and offers.
Use Klaviyo's templates to keep visual and textual branding consistent.
Monitor and Adjust Campaigns Regularly
Utilize Klaviyo’s analytics to track open rates, click-through rates, and conversion rates for both channels.
Experiment with different messaging sequences and split tests to find the best-performing strategies.
Common Mistakes to Avoid in Klaviyo Multi-Channel Marketing
Overlapping Messages: Avoid sending an SMS and email simultaneously with the same content. Space out your communications for a balanced experience.
Ignoring Compliance: Always ensure you have the necessary consent for SMS communications to avoid legal issues.
Lack of Personalization: Generic messages can lead to low engagement. Utilize Klaviyo’s dynamic content features to make messages relevant to each recipient.
Conclusion
Integrating Klaviyo multi-channel marketing strategy, that is integrating SMS with email can significantly boost engagement and revenue for your e-commerce brand. By following the steps outlined in this guide and implementing best practices, you can create a seamless, personalized experience for your audience.
📩 If your email program is underperforming and you’re unsure how to optimize your multi-channel strategy, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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