Growing your email list with Klaviyo is a critical strategy for e-commerce marketers aiming to boost engagement, drive sales, and build lasting customer relationships. A well-structured email list allows for targeted marketing campaigns, personalized messaging, and higher conversion rates.
In this guide, we’ll explore effective Klaviyo list growth strategies, provide detailed instructions on setting up list growth tools, and share best practices to increase Klaviyo subscribers.
Why Should You Focus on Growing Your Email List with Klaviyo?
A robust email list is the cornerstone of a successful email and SMS marketing strategy. Klaviyo offers powerful tools to help e-commerce brands not only grow their list but also segment and engage subscribers effectively. By implementing proven strategies and optimizing list growth techniques, you can create a sustainable channel for generating repeat business and nurturing customer loyalty.
How to Grow Your Email List with Klaviyo: Quick Answer
To grow your email list with Klaviyo, utilize sign-up forms, pop-ups, and embedded forms on your website. Implement lead magnets, offer incentives, and integrate Klaviyo with other channels like social media and paid ads to capture new subscribers effectively.
Step-by-Step: How to Grow Your Email List with Klaviyo
Follow these detailed steps to set up your email list growth strategy using Klaviyo:
1. Log Into Your Klaviyo Account
Visit www.klaviyo.com and sign into your dashboard.
2. Set Up Sign-Up Forms
Navigate to the "Signup Forms" tab on the left-hand menu.
Click "Create Signup Form" and choose between:
Pop-Up Form: Displays a form when a user visits or interacts with your site.
Flyout Form: Appears as a sliding banner, usually from the side of the page.
Embedded Form: Permanently visible on your site, ideal for footer sign-ups or dedicated landing pages.
3. Design Your Sign-Up Form
Use Klaviyo's drag-and-drop editor to add fields like "Email," "First Name," and "Phone Number" if you're also collecting SMS subscribers.
Customize the design to match your brand and include a compelling call-to-action (CTA) such as "Join Now" or "Get 10% Off."
4. Offer Incentives to Increase Klaviyo Subscribers
Create value-driven offers to entice new subscribers:
Discount Codes: e.g., "Subscribe and get 15% off your first purchase."
Exclusive Content: Access to a downloadable guide or early product launches.
Free Shipping: A popular incentive that reduces purchase hesitation.
5. Enable Double Opt-In (Optional)
To avoid fake sign-ups, enable the double opt-in feature:
Go to "Lists & Segments" > Select the list > "Settings."
Toggle on the "Double Opt-In" option and customize the confirmation email.
6. Promote Your Sign-Up Form Across Channels
Share your sign-up link on social media, include it in your email signature, and integrate it into your checkout process.
Use Klaviyo's integration features to sync with platforms like Shopify, WooCommerce, or Facebook Ads to capture more leads.
7. Leverage Pop-Ups and Exit-Intent Offers
Use pop-ups strategically to capture email addresses before users leave your site.
Configure display triggers such as:
On Page Load: Immediately shows the form when a visitor lands on your site.
After X Seconds: Displays the form after a visitor has spent a certain amount of time on the page.
Exit-Intent: Triggers the pop-up when a user moves their cursor to close the browser window.
Best Practices for Growing Your Email List with Klaviyo
1. Keep Forms Simple and Easy to Complete
Avoid asking for too much information upfront. A name and email are usually sufficient to start.
2. Use Clear and Compelling CTAs
Phrases like "Get Exclusive Offers" or "Subscribe for Discounts" perform better than generic CTAs like "Sign Up."
3. Segment New Subscribers Immediately
Create an automated flow to add new sign-ups to a "Welcome Series" email flow. This ensures immediate engagement and nurtures the new subscriber relationship.
4. Test Different Sign-Up Form Formats
Experiment with pop-ups, embedded forms, and flyouts to see which performs best with your audience.
5. Regularly Monitor and Optimize Forms
Use Klaviyo's analytics to see which forms are converting and adjust your strategies accordingly.
Common Mistakes to Avoid When Growing Your Email List with Klaviyo
❌ Not Using a Lead Magnet
Without a strong incentive, users are less likely to provide their email addresses.
❌ Overloading Your Sign-Up Form with Fields
The more fields you ask users to fill out, the higher the likelihood they will abandon the form.
❌ Ignoring Mobile Optimization
Make sure all sign-up forms are mobile-friendly, as a significant amount of traffic may come from mobile devices.
❌ Failing to Test Different Strategies
Regularly test your forms and offers to see what resonates best with your audience.
How to Use Your Growing Email List Effectively
Automate Welcome Flows: Immediately engage new subscribers with a welcome email series.
Segment Your List: Create dynamic segments based on how and where subscribers joined your list.
Personalize Campaigns: Use data collected at sign-up to personalize email content and offers.
Conclusion: Ready to Grow Your Email List with Klaviyo?
Growing your email list with Klaviyo is a powerful strategy to boost your e-commerce brand's reach and engagement. By implementing effective list growth strategies, promoting sign-up forms, and continuously optimizing your approach, you can build a high-quality list of engaged subscribers.
📩 If your email program is underperforming and you’re unsure how to optimize frequency, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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