Introduction: Why Creating Klaviyo SMS Campaigns Matters for E-commerce Marketers
In today's competitive e-commerce landscape, SMS marketing has become a powerful tool for reaching customers quickly and effectively. With open rates as high as 98%, SMS campaigns can drive significant engagement and revenue when executed correctly. Klaviyo, a leading platform for email and SMS marketing automation, offers robust tools to create SMS campaigns that enhance your marketing strategy. In this guide, we'll walk you through the steps of building effective Klaviyo SMS campaigns, including best practices and practical tips.
How Do I Create SMS Campaigns in Klaviyo?
To create SMS campaigns in Klaviyo, navigate to the "Campaigns" tab, select "Create Campaign," and choose "SMS" as the campaign type. You can then design your message, select your audience, and schedule or send your campaign immediately. Below, we'll dive into each step in detail to ensure your SMS campaigns are not only compliant but also effective.
Step-by-Step Guide to Building Klaviyo SMS Campaigns
1. Access the Campaigns Tab
Log in to your Klaviyo account.
On the left sidebar, click on "Campaigns".
Select "Create Campaign".
2. Choose SMS as the Campaign Type
In the campaign setup, you'll see options for email and SMS.
Click on "SMS" to proceed.
3. Set Up Your SMS Campaign Details
Campaign Name: Give your campaign a descriptive name (e.g., Spring Sale SMS Blast).
Sender Information: Ensure your sender ID and phone number are set up correctly in the "Settings" under "SMS & MMS".
4. Craft Your SMS Message
Type your message directly into the text box.
Utilize variables like {first_name} to personalize messages.
Include a clear call-to-action (CTA) like "Shop Now" or "Claim Your Discount".
5. Add Multimedia (Optional)
If you want to send an MMS (Multimedia Messaging Service), click on "Add Image" and upload your file.
Klaviyo supports images up to 600 KB, ensuring rich media content is optimized for SMS.
6. Select Your Audience
Use segmentation tools to target specific groups.
Example: Create a segment of VIP customers who purchased in the last 30 days by going to "Lists & Segments" > "Create List/Segment" > "Segment".
7. Review Compliance Settings
Ensure you have proper consent for SMS marketing by checking the "Klaviyo SMS Consent Setup".
Navigate to "Lists & Segments", select your segment, and verify the "SMS Consent" filter is applied.
8. Schedule or Send Your Campaign
Choose between "Send Now" or "Schedule for Later".
Klaviyo offers insights on optimal send times based on your audience's behavior.
Best Practices for Sending SMS in Klaviyo
1. Always Obtain Explicit Consent
Use double opt-in methods to avoid compliance issues.
Example: Set up an automated SMS that asks users to reply with "YES" to confirm their subscription.
2. Personalize Your Messages
Leverage dynamic fields to include names or specific product recommendations.
3. Optimize Send Times
Avoid sending messages too early or late. Klaviyo's smart sending features can help with this.
4. Keep Messages Short and Actionable
Aim for 160 characters or less, focusing on a clear and compelling CTA.
5. Monitor Performance
Use Klaviyo's analytics to track open rates, click-through rates, and conversions.
Adjust future campaigns based on performance data.
Common Mistakes to Avoid When Building SMS Campaigns with Klaviyo
Not Testing Messages: Always send a test SMS to yourself to check formatting.
Ignoring Compliance Requirements: Failing to include opt-out instructions like "Reply STOP to unsubscribe" can lead to legal issues.
Over-Messaging Subscribers: Use Klaviyo's frequency capping to prevent message fatigue.
Conclusion: Take Your SMS Campaigns to the Next Level with Dispatch
Building effective Klaviyo SMS campaigns requires attention to detail, compliance, and strategy. By following this guide, you can create impactful SMS campaigns that drive engagement and sales.
📩 If your SMS marketing strategy needs a boost or you’re unsure how to get the most out of Klaviyo, let’s talk.
At Dispatch, we specialize in helping e-commerce brands maximize revenue through expertly crafted email & SMS marketing strategies.
👉 Connect with Dispatch today to elevate your Klaviyo SMS campaigns. Dispatch
Comments