How to Create Dynamic Product Recommendations in Klaviyo
- Dispatch Strategy Team
- Apr 4
- 3 min read
Dynamic product recommendations are a game-changer for e-commerce marketers looking to personalize their email campaigns and drive conversions. With Klaviyo's powerful tools, you can showcase highly relevant products to your subscribers based on their browsing and purchase history. This blog will guide you through setting up Klaviyo dynamic product recommendations while sharing best practices to optimize your campaigns.
What Are Dynamic Product Recommendations in Klaviyo?
Dynamic product recommendations use Klaviyo’s algorithms to display personalized products tailored to each subscriber. These recommendations can include items based on browsing behavior, past purchases, or even complementary products, making them an effective tool for boosting engagement and sales.
How to Set Up Dynamic Product Recommendations in Klaviyo
Follow these steps to create personalized product suggestions in your emails:
1. Log In and Access the Email Builder
Log into your Klaviyo account.
Navigate to Campaigns or Flows depending on whether you're creating a one-time email or an automated series.
Select Create Email and choose the Drag-and-Drop editor for simplicity.
2. Add a Product Recommendation Block
Drag the Product Block from the editor menu into your email template.
Click on the block and select Dynamic Recommendations as the product source.
3. Configure Recommendation Settings
Choose the type of recommendations:
Best Sellers: Showcase top-performing products.
Recently Viewed: Display items the subscriber browsed but didn’t purchase.
Personalized Suggestions: Use Klaviyo’s algorithm to recommend products based on individual behavior.
Customize settings such as:
Number of products displayed (3-4 for mobile, 4-6 for desktop).
Sorting order (e.g., popularity or new arrivals).
Visibility of product images, titles, and prices.
4. Preview and Test
Use Klaviyo’s Preview feature to see how the recommendations will appear for different subscribers.
Send test emails to ensure all dynamic elements load correctly across devices.
5. Launch Your Campaign
Once satisfied with your setup, click Save & Continue, review your campaign settings, and either send immediately or schedule it.
Advanced Personalization Techniques
For marketers looking to take personalization further:
Conditional Logic: Use Show/Hide Blocks to display specific products based on subscriber attributes like location or purchase history. For example:
Recommend winter jackets to subscribers in colder climates.
Suggest complementary items like running socks for customers who purchased running shoes.
Liquid Code: Customize dynamic content with advanced coding options. For instance, greet subscribers by name using {{ first_name|default:"there" }}.
Best Practices for Klaviyo Dynamic Product Recommendations
To maximize the impact of dynamic product blocks:
Leverage Behavioral Data: Use browsing history, purchase data, and cart abandonment insights to tailor recommendations.
Optimize for Mobile Devices: Ensure images scale properly and buttons are tappable on small screens.
Mix Recommendation Types: Avoid repetitive suggestions by combining best sellers, new arrivals, and personalized picks.
Test Thoroughly: Preview emails across devices and segments to catch issues before sending.
Monitor Performance Metrics: Track open rates, click-through rates, and conversions specific to recommendation blocks.
Common Mistakes to Avoid
Displaying outdated or unavailable products due to unsynced product feeds.
Over-personalizing emails with overly narrow suggestions that feel repetitive.
Neglecting default values for missing subscriber data, leading to placeholders like “Hi [FIRST_NAME].”
Conclusion
Dynamic product recommendations in Klaviyo are a powerful way to personalize email campaigns and drive sales. By leveraging behavioral data, optimizing display settings, and following best practices, you can create engaging emails that resonate with your audience.
If your email marketing strategy isn’t delivering results or you’re unsure how to implement dynamic content effectively, let’s talk.
At Dispatch, we specialize in helping brands maximize revenue from email & SMS marketing without compromising subscriber engagement.
Connect with Dispatch today to optimize your email marketing strategy.
Watch Now Only Ecommerce Email & SMS Marketing Video You Will Ever Need
Comentários