Creating a list in Klaviyo is a crucial step for e-commerce marketers who want to maximize the impact of their email and SMS marketing campaigns. An effective list in Klaviyo helps you segment your audience, personalize messaging, and drive higher engagement rates. This guide will walk you through the exact process of setting up a Klaviyo list, share best practices, and help you avoid common mistakes.
Why Is It Important to Create a List in Klaviyo?
Creating a list in Klaviyo is foundational for managing your customer data. Lists allow you to organize your contacts for targeted campaigns, build automated flows, and streamline your marketing efforts. Whether you're creating a "Klaviyo new list" for a specific promotion or setting up a list for a long-term strategy, following the right steps can significantly improve your marketing results.
How to Create a List in Klaviyo: Quick Answer
To create a list in Klaviyo, navigate to the "Lists & Segments" section, click "Create List/Segment," select "List," name your list, and add contacts manually, via CSV import, or through a sign-up form.
Step-by-Step: How to Create a List in Klaviyo
Follow these detailed steps to set up a Klaviyo list effectively:
1. Log Into Your Klaviyo Account
Visit Klaviyo.com and log into your dashboard.
2. Navigate to "Lists & Segments"
On the left-hand sidebar, find and click "Lists & Segments."
This section contains all your existing lists and allows you to manage or create new ones.
3. Click "Create List/Segment"
The "Create List/Segment" button is located at the top right of the page.
Selecting this option will open a new window where you can choose between a List or a Segment.
4. Select "List"
Choose the "List" option.
Unlike segments, which update dynamically based on conditions, a list is static and requires manual or automated updates.
5. Name Your List
Give your list a descriptive name such as "VIP Customers" or "Newsletter Sign-Ups."
Avoid generic names like "Set up Klaviyo list" to keep your account organized.
6. Choose How to Add Contacts
You have three options for adding contacts to your new list:
Manually Add Contacts: Type in subscriber information manually.
Import a CSV File: Prepare a CSV file with columns like "Email," "First Name," and "Last Name." Drag and drop your file or upload it manually.
Use a Sign-Up Form: Connect a sign-up form directly to this list, allowing new subscribers to be automatically added.
7. Click "Create List"
Once all information is filled in, click the "Create List" button.
Your list is now ready for use in campaigns, automations, or integrations.
Best Practices for Setting Up a Klaviyo List
1. Use Clear and Descriptive Names
Avoid confusion by using names that indicate the list's purpose.
2. Regularly Clean Your List
Remove inactive or invalid contacts to maintain deliverability and engagement rates.
3. Leverage Segments for Targeting
While lists are static, you can create segments based on behavior and attributes within your list for dynamic targeting.
4. Stay Compliant
Make sure your list complies with GDPR, CAN-SPAM, and other regulations by obtaining explicit consent from subscribers.
5. Avoid Overlapping Lists
Review existing lists before creating new ones to avoid redundancy and maintain efficiency.
Common Mistakes to Avoid When You Create a List in Klaviyo
❌ Using Generic List Names
This can lead to confusion, especially when managing multiple lists.
❌ Importing Poorly Formatted CSV Files
Incorrect file formats can cause errors and data import failures.
❌ Not Using Double Opt-In
Double opt-in reduces the likelihood of spam complaints and ensures higher-quality leads.
How to Use Your New Klaviyo List Effectively
Automate Flows: Use your list in flows such as welcome series, abandoned cart reminders, or post-purchase communications.
Run Targeted Campaigns: Create personalized campaigns based on the list's specific audience.
Monitor Performance: Utilize Klaviyo’s analytics to track list performance and adjust your strategy as needed.
Conclusion: Ready to Create Your Klaviyo List?
Creating a list in Klaviyo is a straightforward yet powerful step in building effective email and SMS marketing strategies. By following the steps in this guide and implementing best practices, you can enhance your marketing performance and drive more revenue.
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