Introduction
Offering a discount code through a sign-up form is a powerful strategy for attracting new subscribers and increasing conversions. A well-designed Klaviyo discount sign-up form can incentivize website visitors to share their email addresses in exchange for a discount code, helping grow your email list and drive sales. This guide will walk you through the steps to create an effective discount code sign-up form in Klaviyo, share best practices, and highlight advanced strategies to optimize performance.
How Do I Create a Discount Code Sign-Up Form in Klaviyo?
To create a discount code sign-up form in Klaviyo, you need to design a form that collects visitor information and automatically delivers a discount code upon submission. This process involves configuring the form, setting up the discount code, and automating the follow-up email with the code included.
Step-by-Step Guide: Building a Klaviyo Discount Sign-Up Form
1. Log in to Your Klaviyo Account
Visit www.klaviyo.com and log in using your credentials.
2. Create a New Sign-Up Form
a. Navigate to the Sign-Up Forms Section
Go to Sign-Up Forms from the left-hand menu.
Click Create Sign-Up Form to start building a new form.
b. Choose the Form Type
Select the Pop-Up, Flyout, or Embedded form type depending on your website layout and marketing strategy.
3. Design the Klaviyo Discount Sign-Up Form
a. Add Content Blocks
Include Text Fields for capturing Name, Email Address, and any other relevant data.
Create a Compelling Headline, such as "Subscribe & Get 15% Off Your First Purchase!"
Add a Call-to-Action (CTA) button like "Get My Discount."
b. Configure Form Design Elements
Use the Design Editor to adjust colors, fonts, and images to match your brand’s aesthetic.
Add Images or Icons related to the discount, such as a sale tag or gift box.
c. Set Display and Targeting Rules
Display Settings: Configure when and where the form appears on your site.
Example: Show on Exit Intent or After 5 Seconds on the page.
Behavioral Triggers: Display the form to visitors who are New to the Site or those who visit a Specific Page.
4. Create the Discount Code in Klaviyo
a. Navigate to Coupons Section
Go to Content > Coupons in your Klaviyo dashboard.
Click Create Coupon to generate a new discount code.
b. Configure the Coupon Code Settings
Static Code: Use a fixed code like WELCOME10 for easy sharing.
Dynamic Code: Generate unique codes for each subscriber to avoid sharing and abuse.
c. Set Discount Parameters
Choose the Discount Type: Percentage, Fixed Amount, or Free Shipping.
Define the Discount Value, such as 10% off or $5 off.
Set an Expiration Date to create urgency.
5. Connect the Coupon Code to the Sign-Up Form
a. Automate the Follow-Up Email
Create a Welcome Flow in Klaviyo that triggers when someone subscribes through your discount sign-up form.
Add an Email Step to this flow that includes the discount code and instructions on how to use it.
b. Add the Discount Code to the Email
Use Dynamic Blocks to insert the discount code into the email.
Example: "Thank you for subscribing! Use code {{ coupon_code }} at checkout to save 15%."
6. Preview and Test the Form
Use Klaviyo’s Preview Mode to see how the form will appear to visitors.
Send Test Emails to ensure the discount code is displayed correctly and the email triggers properly.
Best Practices for Building Sign-Up Forms with Discounts
1. Make Your Offer Clear and Compelling
Highlight the discount amount and any terms, such as "10% off your first purchase" or "Free shipping on orders over $50."
2. Use Behavioral Targeting to Maximize Conversions
Show the form based on visitor behavior, like Exit Intent or after they’ve viewed a specific product category.
3. Avoid Overlapping Forms
Ensure only one form is visible at a time to avoid overwhelming visitors.
4. Create Urgency with Expiry Dates
Include a countdown timer or mention that the offer expires soon to encourage immediate action.
Common Mistakes to Avoid When Offering Discounts via Klaviyo Forms
Not Testing the Sign-Up Form: Always test the form and automation to avoid issues with the discount code not being sent.
Offering Discounts Too Frequently: Avoid training your audience to expect discounts all the time, which can devalue your brand.
Not Following Up with a Reminder Email: If the code goes unused, send a Reminder Email to encourage subscribers to redeem the offer.
Conclusion
Creating a Klaviyo discount sign-up form is an effective way to grow your email list and boost sales. By offering a well-timed and relevant discount, you can convert visitors into loyal customers. Follow the steps and best practices outlined in this guide to create a sign-up form that not only attracts new subscribers but also drives significant revenue growth.
📩 If your email program is underperforming and you’re unsure how to optimize your sign-up forms, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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