Introduction
Creating a custom email template in Klaviyo is a powerful way to enhance your brand's email marketing strategy. Custom templates not only ensure consistent branding but also save time when building email campaigns. Whether you want to build email templates in Klaviyo from scratch or modify existing ones, this guide will walk you through the process, sharing practical tips and best practices for optimal email design.
How to Create a Custom Email Template in Klaviyo
The best way to create a custom email template in Klaviyo is by using the Email Templates section in the platform. Klaviyo offers a Drag-and-Drop Email Builder and an HTML Editor, allowing you to design fully customized and branded email templates.
Step-by-Step Guide: Build Email Templates in Klaviyo
1. Log into Your Klaviyo Account
Go to www.klaviyo.com and log in using your account credentials.
2. Navigate to the Email Templates Section
On the left-hand sidebar, click on Content.
Select Templates to open the email templates dashboard.
3. Create a New Template
Click on Create Template to start building a new custom email template.
Choose between:
Drag-and-Drop Editor: Ideal for quick and easy template creation.
HTML Editor: Offers complete design freedom and is perfect for advanced customizations.
4. Design Your Custom Email Template
a. Using the Drag-and-Drop Editor
Add Content Blocks such as Text, Images, Buttons, Products, and Social Links.
Arrange blocks using Sections and Columns to achieve the desired layout.
Customize fonts, colors, and styles to match your brand guidelines.
b. Using the HTML Editor
Import your own HTML code or write custom code directly within Klaviyo.
The HTML editor provides a live preview to see design changes in real-time.
Add custom elements, styles, and dynamic content using Klaviyo’s Merge Tags (e.g., {{ first_name }} for personalized greetings).
5. Add Dynamic Content to Your Template
Dynamic Blocks: Show personalized product recommendations or messages based on subscriber data.
Conditional Logic: Set rules for displaying specific content to different segments of your audience.
6. Preview and Test Your Template
Click on Preview to see how the email looks on both desktop and mobile devices.
Use Send Test Email to review the design and ensure all dynamic elements function as expected.
7. Save and Reuse Your Custom Template
Once your design is complete, click Save Template.
You can now select this template when creating new campaigns or adding emails to flows, ensuring brand consistency.
Best Practices for Email Design in Klaviyo
1. Keep Your Branding Consistent
Use Saved Colors, Fonts, and Logos within your template to maintain brand identity.
Create reusable Header and Footer Blocks that you can import into any email.
2. Optimize for Mobile Devices
Always check the Mobile Preview to ensure your design is responsive and all elements display correctly on smaller screens.
Use Single-Column Layouts for mobile sections to avoid horizontal scrolling.
3. Incorporate Dynamic Content
Add Personalized Elements like customer names, recommended products, or dynamic offers.
Use Conditional Blocks to show targeted content to specific segments, such as special promotions for VIP customers.
4. Test Before Launching
Send test emails to multiple devices and email clients to identify any formatting issues.
Utilize Klaviyo’s Built-In Testing Tools to check dynamic content and ensure all links work properly.
Common Mistakes to Avoid with Custom Email Templates in Klaviyo
Not Setting Default Values for Dynamic Content: Prevent placeholders like {{ first_name }} from displaying if subscriber data is missing.
Using Large Images Without Optimization: Large image files can slow email load times. Use Image Compression Tools to maintain quality while reducing file size.
Overcomplicating Design: Keep your email template clean and avoid overcrowding with too many elements, which can reduce readability.
Conclusion
Building a custom email template in Klaviyo is a valuable investment in your brand's email marketing strategy. Custom templates ensure your emails look professional, on-brand, and optimized for engagement. By following the steps and best practices outlined in this guide, you can create effective and reusable templates that enhance your email marketing performance.
📩 If your email program is underperforming and you’re unsure how to optimize your email design, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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