Introduction
Adding personalized product recommendations to your emails is a powerful strategy to boost engagement and drive sales for e-commerce brands. Klaviyo product recommendations allow you to showcase relevant items based on customer behavior and preferences, enhancing the shopping experience and increasing conversion rates. In this guide, we’ll explore how to set up dynamic product blocks in Klaviyo, share best practices, and offer insights on optimizing your personalized product emails.
How to Add Product Recommendations to Your Emails in Klaviyo
The best way to add product recommendations to your emails in Klaviyo is by using Dynamic Product Blocks. These blocks automatically display personalized products based on each recipient’s browsing and purchase history, providing a tailored shopping experience.
Step-by-Step Guide: Using Klaviyo Product Recommendations
1. Log in to Your Klaviyo Account
Visit www.klaviyo.com and log in using your credentials.
2. Create or Edit an Email Campaign or Flow Email
Campaigns:
Navigate to Campaigns, click Create Campaign, and select Email.
Flows:
Go to Flows, select the flow where you want to add recommendations, and add a new Email Action.
3. Open the Drag-and-Drop Email Editor
Choose Drag-and-Drop when prompted to select an email design method.
This editor is ideal for adding dynamic product blocks without needing coding knowledge.
4. Add Dynamic Product Blocks in Klaviyo
a. Drag the Product Block into Your Email Template
From the Blocks menu, select Product Block and drag it into your email layout.
b. Configure Product Recommendations
Click on the Product Block to open its settings.
Select Dynamic Recommendations as the product source.
c. Set the Recommendation Type
Choose from options like:
Best Sellers: Display top-selling items from your store.
Recently Viewed: Show products the customer has previously browsed.
Personalized Recommendations: Based on Klaviyo’s algorithm, which considers the subscriber’s browsing and purchasing behavior.
d. Customize Display Settings
Adjust the Number of Products to display (typically 3-4 for mobile and 4-6 for desktop).
Choose the Product Sorting order (e.g., by popularity or new arrivals).
Set Image Sizes, Product Titles, and Pricing Visibility to ensure a clean and professional layout.
5. Add Conditional Logic for Advanced Personalization
Apply Conditional Blocks to show specific product categories to certain segments of your audience.
Example: Display winter products only to subscribers in cold-weather regions.
6. Preview and Test Your Email
Click Preview to see how the product recommendations will look on both desktop and mobile devices.
Send a Test Email to ensure all dynamic elements load correctly.
7. Send or Schedule the Email
Once the email design is complete, click Save & Continue.
Review the settings, then select Send Now or Schedule your email campaign.
Best Practices for Personalized Product Emails in Klaviyo
1. Use Behavioral Data to Personalize Recommendations
Klaviyo’s dynamic product blocks use data such as:
Browsing History: Products the subscriber viewed but did not purchase.
Purchase History: Complementary or similar items to previous purchases.
Cart Abandonment Data: Items left in the cart, with suggestions to complete the purchase.
2. Optimize for Mobile Devices
Ensure product images are scalable and buttons are tappable on small screens.
Use Single-Column Layouts for a seamless mobile experience.
3. Test and Analyze Performance
Monitor Open Rates, Click-Through Rates, and Conversions specifically for emails with product recommendations.
Use A/B Testing to determine the best-performing recommendation types and designs.
4. Avoid Over-Personalization
While personalization is effective, avoid making recommendations too narrow or repetitive.
Provide a mix of Best Sellers, New Arrivals, and Personalized Suggestions to keep the emails fresh and engaging.
Common Mistakes to Avoid with Klaviyo Product Recommendations
Not Updating Product Feeds: Ensure your product catalog is regularly synced with Klaviyo to avoid displaying outdated or unavailable products.
Ignoring Inventory Levels: Do not recommend products that are low in stock or sold out.
Lack of Testing: Always preview and test your emails to avoid displaying broken links or images.
Conclusion
Adding product recommendations to your emails in Klaviyo is a proven strategy to boost sales and enhance the customer experience. By using dynamic product blocks, leveraging behavioral data, and following best practices, you can create highly personalized and effective email campaigns.
📩 If your email program is underperforming and you’re unsure how to optimize your product recommendation strategy, let’s talk.
At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.
👉 Connect with Dispatch today to optimize your email marketing strategy.
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