How Dispatch Increased HOLOS’ Email Marketing Revenue by 64.3%
A Deep Dive Into The Momentum Method At Work
Company: HOLOS
Industry: CPG/Food
Dispatch Services Retained: Email Strategy, Email Design, Copywriting, Email List Growth, Retention Marketing Consulting, Technical Klaviyo Implementation
Platforms Used: Klaviyo, Shopify, Skio
Length of Partnership: 15+ Months
Key Problems:
Declining Subscriber Acquisition & Suboptimal Popup Forms.
New subscriber acquisition was steadily falling, and underperforming signup forms offered below-optimal conversion rates.
High Unsubscribe Rates & Inactive Profiles.
Unsubscribe rates exceeded healthy benchmarks, and majority of active profiles had gone 90 days without receiving any emails.
Ineffective Campaign Segmentation.
Campaigns were sent to broad lists instead of targeted engagement-based segments for prospects, subscribers, and customers.
Minimal & Under-Optimized Lifecycle Flows.
Limited automated emails existed, and an insufficient Welcome Series plus a weak Abandoned Checkout flow undermined conversions.
What Dispatch Did:
Optimized List Growth & Signup Forms.
Deployed A/B testing on design, copy, and offers, separating desktop and mobile popups to boost conversions.
Reduced Unsubscribes & Reactivated Dormant Profiles.
Adjusted send cadence and targeting while launching exploratory campaigns to re-engage inactive subscribers.
Implemented Advanced Campaign Segmentation.
Segmented by engagement level and customer persona to send more relevant messaging to each audience.​
Developed comprehensive lifecycle flows.
Revamped all pre-purchase and post-purchase flows to highlight brand USPs, social proof, and incentives to start a subscription.
Results From The First 12 Months of Our Partnership
Total Attributed Email Revenue
+64.4%
Total Attributed SMS Revenue
+57.7%
Automated Flow Revenue
+633.9%
BACKGROUND
HOLOS is a health-focused CPG brand offering organic, nutrient-rich breakfast products designed for modern consumers seeking convenience, quality, and wellness.
Dispatch began working with HOLOS over 15 months ago, conducting a comprehensive audit of their email marketing ecosystem. The analysis revealed issues with subscriber growth, list health, campaign segmentation, and automation gaps, limiting email-driven revenue growth.
The Challenges
Our audit revealed several challenges:
Underutilized & Declining List Growth
Subscriber acquisition was trending downward, and signup form conversion rates were below benchmarks.
Minimal Lifecycle Automation
The Welcome Series had only one touchpoint, and the Abandoned Checkout flow was missing conversion-focused content and first-purchase offer reminders.
High Unsubscribe Rates & Dormant Profiles
Average unsubscribe rates were high, and majority of subscribers had not received an email in the last 90 days, leading to low engagement and inflated ESP costs.
Ineffective Campaign Segmentation
Campaigns were being sent to broad lists, lacking differentiation between engaged customers, active subscription customers, and new prospects.
KEY OBJECTIVES IDENTIFIED
Enhance List Health & Subscriber Growth
Optimize signup form performance to increase new subscriber acquisition.
Refine Campaign Segmentation
Use a mix of engagement and persona -based segmentation for more precise targeting and improved conversion tracking.
Expand & Optimize Lifecycle Flows
Increase automation coverage to maximize conversions at key touchpoints.
Lower Unsubscribe Rates & Re-Engage Dormant Profiles
Improve targeting, refine email frequency, and reactivate inactive subscribers.
THE SOLUTION
Strategic Approach
1
Audit & Analysis
The Solution & Strategic Approach
Dispatch began by auditing HOLOS’s existing email marketing efforts, pinpointing specific issues in list health, segmentation, and lifecycle flows that limited revenue potential. Recognizing untapped opportunities in subscriber acquisition and engagement, the team laid the groundwork for more robust segmentation, better-aligned content, and automated flows designed to nurture leads efficiently.
2
Strategy Development
Upon reviewing HOLOS’s signup forms, inactive segments, and existing campaigns, Dispatch uncovered critical gaps in list growth tactics, customer journey coverage, and revenue-driving strategies to convert first-time purchasers and upsell one-time-purchase customers into subscriptions. This thorough analysis revealed clear pathways for improvement, shaping the blueprint for targeted audience segmentation and automated lifecycle flows.
Implementation
List Growth & Signup Form Optimization
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Implemented A/B testing across copy, offer type, and form design.
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Implemented zero-party data collection to understand new subscribers' pain points and insights that could then be used to personalized messaging across both flows and campaigns.
THE RESULTS
Total Email Revenue
+64.3%
Unique Clicks from Flows
+233%
Average Click Rate
+16.8%
Unique Conversions from Flows
+454%
Average Open Rate
+14.1%
Conversion Rate from Flows
+117%
“We have been pleased with the service from Elliot and his team so far. The responsiveness and close collaboration with the entire team have been key to our success. Together with Dispatch, we have established robust processes that allow us to launch complex campaigns and flows seamlessly in two different languages across two countries.”
Digital Marketing Lead at HOLOS
Guillaume
Book your free Retention Partnership Call today to discover how we can help your brand achieve similar results.